How Was It Made: V&A Craft Films
Delve into the history and process behind some of the world’s most iconic crafts with the V&A’s fascinating How Was It Made film series. Designed to reveal the intricate techniques and rich cultural heritage behind objects in the museum’s collection, these short films spotlight master craftspeople at work — from glassblowers and woodworkers to ceramicists and metalworkers.
Technicolour screenprinting with Adam Bridgland
Created by the Victoria and Albert Museum
The colourful and often witty work of artist and printmaker Adam Bridgland takes inspiration from a range of familiar design styles, motifs and sentiments found in British vintage travel posters, postcards, advertising and colouring books. Key to his work is the interplay between text and image.
Adam’s latest screenprint takes the text, ‘Better it is to get wisdom than gold’, that sat above the original entrance to the V&A, and places it over a multicoloured rainbow. It was commissioned as a limited-edition print by the V&A. We joined Adam at Jealous Print Studio in London’s Shoreditch to find out more about his inspiration, discover what it is that he loves about screenprint and watch as he produces the print for the V&A.
