Align Your Brand

Tell a Story

Align your organisation or brand with QEST, championing craft and the makers shaping its future. Collaborate to connect with one of the UK’s most vital cultural sectors, supporting creative talent and strengthening a shared commitment to excellence and innovation. By working together, we amplify voice and reach, building partnerships that deliver meaningful, lasting impact.

From named charity of choice to event sponsorship and special edition collections, each opportunity is designed to offer visibility, credibility and rich storytelling. Organisations work with us to demonstrate social responsibility and cultural engagement, with many partnerships evolving into long term collaborations.

Brand Partnership Opportunities

Black Friday Campaign with Morris & Co.

Named Charity Partner

Nominate QEST as your charity of choice for a special campaign, seasonal activation, or fundraising initiative.

A Celebration of Craft with Johnnie Walker

Event Sponsorship

Support our events through financial sponsorship, helping us deliver inspiring exhibitions, talks, and programmes.

QEST Sanderson Rising Star Craft Award

Project Sponsorship

Fund a specific craftmaker opportunity, prize, or talent development initiative connected to craft and education.

Crown Paints Crafted™ range

Retail Partnership

Develop a special edition collection with QEST or donate a percentage of sales from an existing product or service. 

Gusbourne for QEST’s 35th Anniversary Reception

In-Kind Support

Provide catering, products, services, venues, materials, printing, or expertise to support QEST initiatives. 

Robert’s Radio gifted to QEST for charity raffle

Prize Donation

Donate products, experiences, or services for fundraising auctions, raffles, competitions, and give-aways. 

Slow Ways walk across Britain in aid of QEST

Fundraising Activity

Champion QEST through independent fundraising activities including runs, workplace or community events. 

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Swaine x Philippa Thorp x QEST Event

Bespoke Partnership

Have an idea? Discuss your creative collaboration, campaign, or audience engagement concept with QEST. 

Brand Partnership Benefits

We partner with organisations across luxury, design, technology, hospitality, retail, conservation, manufacturing and culture. As a QEST brand partner, you will:

  • Show leadership and purpose by supporting the future of craft within the UK
  • Amplify your brand through shared storytelling, audiences and purpose-led campaigns
  • Engage staff through meaningful experiences and engagements
  • Demonstrate clear social impact and meaningful commitment to your CSR and ESG goals

Each partnership is shaped around your objectives, ensuring it delivers both impact and value. Get in touch to explore how we can work together.

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  • Launer x Sanderson Collection

    The Launer x Sanderson Collection marks a landmark collaboration and celebrates British creativity and heritage. Launer’s celebrated handbags are reimagined in four charismatic Sanderson fabrics, uniting two legacy design houses in craftsmanship and artistry. Designed with purpose, a percentage of sales from the collection are donated to QEST. 

    “Seeing our bags brought to life with Sanderson, crafted in their iconic inspirational prints is very exciting. They’ve taken on a new persona – one we’re proud to be associated with, especially in support of QEST and their role in nurturing the future of British craft.”  

    — Gerald Bodmer, CEO, Launer    

  • Penhaligon’s

    British perfume house and Royal Warrant holder, Penhaligon's is a long-standing champion of QEST, supporting individual awards, commissioning makers, and sponsoring high-profile events. In 2026 they launched The King’s Road collection, a long-term collaboration which sees their Chelsea space reimagined as a hybrid boutique and gallery — a platform for discovery where scent, craft and artistry meet. The collection will unfold through a series of three curated installations per year, exclusively featuring works by QEST Alumni, celebrating the makers behind the craft and bringing their work to a wider stage.

    “We see beauty in so many facets of creativity, and working with craftspeople brings something unexpected. It’s always exciting to get a glimpse into their world,”  

    — Jonathan Ferrari, Brand Director 

  • Johnnie Walker

    In 2012, Johnnie Walker collaborated with over 60 makers, including QEST Scholars, to create a special-edition whisky in honour of HM The Queen’s Diamond Jubilee, raising significant funds for the QEST Diamond Jubilee Appeal and establishing a long-term creative partnership. 

    More than a decade on, this collaboration continues to thrive. Johnnie Walker supports QEST in celebrating excellence and expanding visibility for both emerging and established makers, while reinforcing the organisation’s impact and the importance of sustained investment in skills. In 2025, the Johnnie Walker Experience hosted A Celebration of Craft, showcasing more than 25 Scotland-based Alumni to mark QEST’s 35th anniversary. In 2026 they announced their sponsorship of The Sustainable Craft Prize, a QEST award supported by Heritage Crafts, which celebrates makers that have taken significant steps to improve their environmental sustainability.

Contact the QEST Team

Inspired to create a brand partnership that makes a real impact? Get in touch with Elisa Franco-Meilak, Head of Fundraising and Development to discuss your ideas.

Jacob & V&A

More Ways to Support QEST

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