Jo Smith is General Manager at DAKS Simpson Ltd, the British clothing company which celebrated its 125^th anniversary in 2019.

After obtaining a degree in French at the University of Warwick, Jo joined the Simpson Piccadilly store (the original home of the DAKS brand) in 1993 under their Graduate management scheme. She then moved into their PR department and was responsible for all marketing aspects of a busy department store.  On the store closure in 1999 she transferred to the Head Office of DAKS and built her career in brand PR and Marketing, highlights of which have included launching the brand on the International stage at fashion shows in London Fashion Week and Milano Moda Uomo.